Audientes adds key functions to team

Audientes adds key functions to team

The Audientes core team is growing with two key hires this month. We are delighted to welcome Jesper Betzer as our Head of Operations and Henrik Christiansen as our Head of Wholesale.


Jesper Betzer

Jesper Betzer comes with over 20 years of experience within operations, business development, strategic partnerships, global supply chain and the humanitarian sector. With direct working experience from 22 countries, including India, Ghana and Sudan, and 14 years of engagement with different UN agencies and international NGOs in some of the world’s hotspots, Jesper is a valuable addition to the team. Jesper has held several senior roles within operations and supply chain, including Director for Global Supply Chain for a telco tech disrupter where he developed, established, and managed an agile, efficient and scalable global supply chain organization with offices and operations in EMEA and Asia. With his background, he is extremely well-equipped to work with the Audientes leadership team on, among other things, defining operational activities, establishing strategic partnerships, setting up our global supply chain and other key activities that will ensure our organization runs smoothly.

“I’m really happy to join the team and can’t wait to roll up my sleeves. Being in a start-up environment is a unique opportunity to define the process and flow right from the outset.”

Henrik Christiansen

Our new Head of Wholesale, Henrik Christiansen, also brings valuable competencies to Audientes with many years of international sales and market development experience within wholesale, retail and key account management. In particular, he has deep experience from the hearing aid industry developing sales and distribution networks. Henrik too has international experience where he, among other things, established the direct sales operations in Turkey for hearing aid manufacturer, Widex. He subsequently served as Global Head of the Widex distributor sales team within WS Audiology where he was responsible for the sales development of more than 65 distributor markets across EMEA, Asia Pacific and Latin America.

“Joining a start-up in the hearing aid industry at this early stage is a unique opportunity. Our mission of helping people with hearing loss with an affordable, high-quality solution is truly motivating for me. I look very much forward to the opportunity and to developing a wholesale distribution network globally.”

Jesper and Henrik will be based out of our offices in Virum, Denmark working closely with the Audientes leadership team.

“We’re thrilled to have Henrik and Jesper join the team,” says Audientes CEO, Steen Thygesen. “Henrik will build our sales capability and channels towards the wholesale segment, while Jesper with work towards establishing a seamless flow in our organization from factory to customer. It’s an exciting journey and with their skills and backgrounds, I’m confident that they will be key contributors to the success of our mission to bring high-quality, self-fitting and affordable hearing aids to the millions of people around the world who need them.”