Equity Story
Making smart, self-fitting hearing aids accessible and affordable to everyone who needs them.
Audientes A/S is a Danish technology company specializing in smart, self-fitting and affordable hearing aids. Audientes’ unique hearing aid solution, Ven™, is in the process of being rolled out in the Indian market, before being introduced to the US OTC marked and other markets thereafter.
Audientes’ mission is to help the approximately half a billion people globally suffering from disabling hearing loss who either do not have access to a hearing aid or who cannot afford one.
Audientes is headquartered in Copenhagen and has a subsidiary in Hyderabad, India.
An untapped and growing market potential.
Today, approximately 1.5 billion people globally live with some degree of hearing loss. This number is expected to increase to 2.5 billion by 2050. Of the 1.5 billion people living with hearing loss, approximately 430 million suffer from disabling hearing loss. Most of these people reside in low- and middle income countries with a low number of hearing clinics and audiologists per capita. It is estimated that 60 percent of people with disabling hearing loss live in Asia. Audientes estimates that over 75 million people in India suffer from disabling hearing loss, and that the Indian market amounts to at least 25 million potential Ven consumers.
A growing need for accessible and
affordable hearing solutions
In 2021, the World Health Organization’s World Report on Hearing estimated that 93% of low-income and 76% of lower-middle income countries have less than one audiologist per one million people. With rates of hearing loss rising at unprecedented (and increasing) levels across the world, the shortage of audiologists has led to a growing need for both accessible and affordable hearing solutions. Audientes’ hearing solutions eliminate the need for an audiologist with built-in unique self-fitting technology, cutting out the need for repeated visits to an audiologist for fitting and fine-tuning. Furthermore, Ven™ by Audientes has a similar architecture as other certified quality hearing aids and meets the same industry standards. The maximum recommended retail price for Ven is approx. USD 400 which is 15-20% of the retail price of a set of the classic quality hearing aids.
Disrupting the traditional industry
Audientes is disrupting the hearing health industry by making available hearing aids that are both accessible and affordable to the millions of people around the world who either do not have access to a hearing care provider or cannot afford one of the very expensive traditional hearing aids available on the market today. By eliminating the need for repeated visits to an audiologist for adjustments and fine-tuning, and by offering products at a competitive price without sacrificing on quality or media consumption features such a audio streaming, Audientes is disrupting the traditional hearing health industry, creating a paradigm shift in how people access and utilize hearing health solutions.
Commercial breakthrough and concept validation – from India to the world
Through more than 80 wholesale collaboration partners, Audientes has established a vast distribution network in India, making products available at more than 50 points of sale across the country. Audientes' Indian subsidiary can access and manage the Indian market and scale up operations to match the market demand. Audientes has a global target of over 1,600 points of sale by end 2024.
An expanded product portfolio in both regulated and non-regulated markets.
Ven™ by Audientes is the first of Audientes’ products to have entered the market. Audientes aims to make affordable hearing loss solutions in attractive designs and across a broad spectrum of form factors and technical specifications. Audientes has commenced the development of its future products, where Companion by Audientes, will be the company’s second product to be launched in Europe and the USA and other markets later in 2022 with commercial availability in early 2023. In 2024, Audientes will launch an additional product aimed for over-the-counter (OTC) sales in USA which will increase income sources for Audientes and pave the way for future expansion plans in, for example, Brazil and Japan.